Welcome to the Pure Tasmania Website

Tasmania - Australia’s stunning island state - is unique. It is rich with natural, cultural and heritage assets reflecting its treasured environment and remarkable history.

Throughout Tasmania, you can experience our pristine wilderness, world-class arts events and festivals, superb food and wine and much more.

Tasmania has been singled out as Australia's best offering to the world with its inclusion in The New York Times' list of top travel destinations for 2009.

Tasmania is an incredible place to work, live and holiday. Explore the Pure Tasmania website and plan your next break in Tasmania.

The Pure Tasmania Experience

Discover the best Tasmania has to offer, from lodges in stunning coastal settings; to villages at the edge of World Heritage wilderness; and chateaus from which you can walk spectacular glacial-carved mountains.

Explore Tasmania's icon destinations, Strahan, Freycinet, Cradle Mountain and Hobart, with unforgettable experiences in nature, food and wine and heritage.

Pure Tasmania invites you to immerse yourself in the Tasmanian experience, savour long days exploring beaches and mountains, rainforests and historic landmarks; indulge in our finest food and wine; and return home feeling refreshed, uplifted, educated and, above all, moved.

Pure Tasmania testimonials

“If there is a better one-day introduction to wilderness anywhere in the world’s hot spots I would be amazed. This is Tasmania delivering its best – a unique vehicle and environment, accessibility, convict and industrial heritage, value, food and wine, quality accommodation and touring, history and heritage, and skilled local guides and other staff.” – long-time Mercury and Sunday Tasmanian (News Ltd) Travel Editor Mike Bingham in his review of the Piners and Miners experience

“I have been fortunate to visit Tasmania a few times now, and have enjoyed Pure Tasmania’s hospitality in Strahan, Cradle Mountain and the Freycinet Peninsula – both as a visitor and during last year’s Challenge. Their accommodation and experiences are by far some of the most amazing I have experienced anywhere in the world. I will never forget our time on the West Coast Wilderness Railway during last year’s Challenge. The opportunity for all teams to bond on-board the train while travelling through one of the most remote places in the world was fantastic.” – Australian Formula One driver Mark Webber, who brings the Mark Webber Pure Tasmania Challenge to the state each year

Pure Tasmania awards:

Australian Tourism Awards
2003-04 West Coast Wilderness Railway, Significant Tourism Attraction
2004-05 Gordon River Cruises, Significant Tour and Transport Operator
2005-06 Pure Tasmania, Tourism Product Marketing
2005-06 West Coast Wilderness Railway, Significant Regional Tourist Attraction
2007-08 Piners and Miners, Best New Tourism Development

Tasmanian Tourism Awards
2003-04 West Coast Wilderness Railway, Significant Tourism Attraction
2004-05 Gordon River Cruises, Significant Tour and Transport Operator
2005-06 Pure Tasmania, Tourism Product Marketing
2005-06 Gordon River Cruises, Significant Tour and Transport Operator
2005-06 West Coast Wilderness Railway, Significant Regional Tourist Attraction
2007-08 West Coast Wilderness Railway, Significan Tourism Attraction
2007-08 The Wilderness Gallery, Specialised Tourism Services
2007-08 Piners and Miners, Best New Tourism Development
2007-08 Pure Tasmania, Tourism Marketing
2008-09 Pure Tasmania, Tourism Marketing
2008-09 The Henry Jones Art Hotel, Unique Accommodation
2008-09 Gordon River Cruises, Tour/Transport Operator
2008-09 The Wilderness Gallery, Specialised Tourism Services (Hall of Fame)
2009-10 Pure Tasmania, Tourism Marketing
2009-10 The Henry Jones Art Hotel, Unique Accommodation
2009-10 Saffire Freycinet, New Tourism Development
2009-10 The Wilderness Gallery, Specialised Tourism Services

The Australian Travel and Tourism Awards
2005 Freycinet Lodge, Best Lodge Accommodation
2006 Freycinet Lodge, Best Lodge Accommodation

Australian Marketing Institute
2006 Pure Tasmania, Best New Brand

HotelClub Australia and NZ
2006 Freycinet Lodge, Best Boutique Hotels

Australian Hotels Association (Tas)
2005 Freycinet Lodge, Best Restaurant in a Hotel

Pure Tasmania accolades:

Strahan – the best little town in the world, Randy Curwen, Travel Editor, Chicago Tribune
Wineglass Bay, one of the world’s top 10 beaches, US magazine Outside
Wineglass Bay, one of the world’s top 50 beaches, UK newspaper The Independent
Piners and Miners, 100 great things to do in Australia you’ve never heard of, Australian Traveller magazine
Cradle Mountain, Macquarie Harbour (Strahan) and Wineglass Bay, 100 things to do in Australia before you die, Australian Traveller magazine
West Coast Wilderness Railway, 50 Great Australian Holiday Ideas, Travel + Leisure Australia magazine
Freycinet Lodge - Listed “Best Hotels in the World for Food” Conde Nast Traveller Gold List, 2008
Freycinet Lodge - Listed “Best Hotels in the World for Food” Conde Nast Traveller Gold List, 2007
Freycinet Lodge - Listed “Top 10 Romantic Destinations” Australian Traveller
Freycinet Lodge - Winner “Australia’s Best Resort Survey” Luxury Travel Magazine
The Henry Jones Art Hotel - Listed "Best Hotel Australasia and South Pacific 2008" Conde Nast Traveler Reader's Choice
The Henry Jones Art Hotel - Listed "Best Leisure Hotel Australasia and South Pacific 2007" Conde Nast Traveller
The Henry Jones Art Hotel - Listed "Best Hotel Oceania 2007" Hotel Club